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But it would be rash and unreasonable to take it for granted that because public opinion has come over to the side of big business, it will always remain there.
The voice of the people expresses the mind of the people, and that mind is made up for it by the group leaders in whom it believes and by those persons who understand the manipulation of public opinion.The candidate who takes babies on his lap, and has his photograph taken, is doing a wise thing emotionally, if this act epitomizes a definite plank in his platform.Which method is indicated, or whether both be indicated concurrently, can be determined only after a full capital one safe deposit box sizes study of objectives and specific possibilities.Under the old salesmanship the manufacturer said to the prospective purchaser, "Please buy a piano." The new salesmanship has reversed the process and caused martingale roulette online casino the prospective purchaser to say to the manufacturer, "Please sell me a piano." The value of the associative processes in propaganda.An example of this is the nationwide competitions for sculpture in Ivory soap, open to school children in certain age groups as well as professional sculptors.Recently the word Bolshevik has performed a similar service for persons who wished to frighten the public away from a line of action.Great Britain lost an invaluable opportunity to increase the good will and understanding between the two countries when it failed to understand the importance of correct public relations counsel for His Royal Highness.He might get the opinion of social workers as to whether the high cost of wool endangers the health of the poor in winter.In fact, the main one, Edward Bernays, comes right out of the Creel Commission.This bureau disseminated scientifically accurate information on the proper care of the feet, principles which the manufacturer had incorporated in the construction of the shoes.Ours must be a leadership democracy administered by the intelligent minority who know how to regiment and guide the masses.But at that very moment it assumes the responsibility of placing the new invention at the service of the public.It was very nice and I plan on going back someday when it is warmer.The ideal of the profession is a pragmatic one.In part, this code is forced upon the public relations counsel by the very conditions of his work.When, for example, a soap manufacturer claims that his product will preserve youth, he is obviously attempting to change the public's mode of thinking about soap in generala thing of grave importance to the whole industry.Another modern phenomenon, which' influences the general policy of big business, is the new competition between certain firms and the remainder of the industry, to which they belong.The statesman of the future will thus be enabled to focus the public mind on crucial points of policy, and regiment a vast, heterogeneous mass of voters to clear understanding and intelligent action.It can sponsor, for instance, a competition in the public schools for the best essay on the history of the city, or on the life of its most famous son.
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It aims to bring about an understanding between educators and educated, between government and people, between charitable institutions and contributors, between nation and nation.


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